Job Description
CRM Manager
Location: Hybrid – Old Street / WFH
Job Type: Full Time
Reporting to: Head of Retention
About OMRE
OMRE (meaning “lifespan” in Farsi) exists to help people live longer, healthier lives through science‑backed supplements that target the root causes of aging. Founded by a former medical doctor who saw first‑hand that many chronic conditions are preventable, OMRE is built on rigor, evidence, and a commitment to meaningful impact.
In just over two years, we’ve grown rapidly and now operate globally, with the USA as our primary market. As we enter our next stage of scale, we’re strengthening our retention engine—and CRM is a critical pillar of that growth.
The Role
This is a rare opportunity to shape and elevate the CRM function within a fast‑growing, mission‑driven brand. As CRM Manager, you will own the execution, organisation, and performance of all customer communications across email, SMS, push, referrals, and subscriptions.
You’ll act as the internal owner of CRM—managing the calendar, driving segmentation, improving automated journeys, and ensuring every touchpoint is aligned with retention goals.
Who You Are
- 3+ years’ experience in CRM or lifecycle marketing
- Currently a CRM Manager in a small business, or a high‑performing Executive ready to step up
- Experience in a high‑growth or scale‑up environment
- Proven ability to grow and optimise a CRM function
- Strong hands‑on experience with an ESP (bonus: Klaviyo)
- Exposure to email, SMS, push, subscriptions, and referral channels
- Creative, data‑driven, and commercially minded
- Proactive, organised, and comfortable owning a channel end‑to‑end
- Customer‑centric, with an interest in wellness; healthcare or compliance experience is a plus
What You’ll Be Doing
CRM Strategy & Ownership
- Define and evolve our CRM strategy to support retention objectives
- Own a core stage of the customer journey and partner with the Head of Retention to optimise performance
- Ensure all communications are aligned, cohesive, and on‑brand
Managing & Actioning the CRM Calendar
- Own the end‑to‑end CRM calendar across email, SMS, referrals, subscriptions, and automated flows
- Brief the creative team for upcoming campaigns
- Schedule and ensure timely delivery of all communications
Testing & Learning
- Plan and execute A/B tests to improve engagement, conversion, and retention
- Analyse results and translate insights into actionable improvements
Database & Segmentation Management
- Maintain and organise customer data to ensure accuracy and GDPR compliance
- Build and manage customer segments for targeted campaigns
- Support dynamic audience creation for automated flows
Automated Flows & Customer Journeys
- Own the creation, briefing, and optimisation of automated journeys (welcome, post‑purchase, win‑back, replenishment, etc.)
- Continuously improve flows based on performance data and user behaviour
- Ensure flows support commercial goals and lifecycle strategy
Reporting & Insights
- Provide regular updates on CRM performance, learnings, and opportunities
- Share insights on customer behaviour, trends, and engagement patterns
- Identify opportunities for growth, retention, and revenue optimisation
- Partner with cross‑functional teams to drive data‑informed decisions
Who You Are
- 3+ years in CRM or lifecycle marketing
- Currently a CRM Manager or a high‑performing Executive ready to step up
- Experience in a high‑growth or scale‑up environment
- Hands‑on with an ESP (bonus: Klaviyo)
- Comfortable working across email, SMS, push, subscriptions, and referrals
- Creative, data‑driven, and commercially minded
- Highly organised with strong ownership and a test‑and‑learn mindset
- Customer‑centric, ideally with an interest in wellness or healthcare
How to Apply
Please apply with your CV and a short written response (200–300 words) to the following question:
“Tell me about a CRM workflow or automation you inherited that wasn’t working properly how did you diagnose it, what did you fix, and how did you know it was actually fixed.”
This helps us understand your problem‑solving approach, technical depth, and how you think about CRM performance.